Tuesday, April 13, 2010


I am so excited to share with you a new fashion label I found. Well, It’s new to me but it has been around in Australia since 2007.  Shakuhachi is the brain child of Jessie White.

The brand whose name means 'bamboo flute' in Japanese was launched four years ago. Shakuhachi has developed a look that is directional but also accessible through its choice of fabrics and colour palette. The current collection has a youthful feel with its acid-wash denim, casual trousers, and fringed detailed dresses and tops.

Having eschewed formal fashion training, Jessie White's career as a designer was born eight years ago out of instinct, necessity, and a strong desire to create.

Using original artwork, Jessie White brings a sophisticated blend of modern, somewhat geometrical and vintage-inspired components to her work – a distinctive style developed through creative experimentation and natural curiosity. Using her own innate sense of style to inform her design, White has ensured that the Shakuhachi label is consistently inspiring to loyal followers and newcomers alike.

Recent Shakuhachi collections have seen the label mature, its primary focus being beautifully tailored garments with clever detailing and distinctive prints. Silhouettes are both functional and feminine, and the recognisable but evolutionary aesthetic of Shakuhachi is now stronger then ever.

Most recently, Shakuhachi made a solo runway debut at Rosemount Australian Fashion Week. The spring/summer 2007/08 collection titled “My Life In Pink”, presented a fresh and youthful collection of sporty, utilitarian shapes that was impressively mature and highly polished.

Shakuhachi is a top pick for fashion magazines and celebrities – alike admittedly a red-carpet favourite of sister rock duo, The Veronicas.

Shakuhachi is available internationally throughout Asia, New Zealanad, the UK and the USA and is stocked in a range of exclusive boutiques and department stores nationally including Tuchuzy, Capital L and David Jones.

Some of my fav pieces are being sold online at Urban Outfitters. Take a look...


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